“Sustainable leather”
Which material or process attribute? Compared with what baseline? Across which lifecycle stages? Supported by which current record?
Claims desk
Broad words hide narrow evidence.
Replace the marketing conclusion with the question the record can actually answer.
“Fully traceable”
Traceable from which tier to which tier, under what identity or mixing model, for which lot or product, with which gaps?
“Certified tannery”
Certified or audited by whom, against which version, for which facility and operations, with what result and validity date?
“Chemical-free”
Which substance or class is absent, under what threshold, in which sample, using which method? Avoid an absolute claim that cannot be supported.
“Ethical leather”
Which specific labor, animal-welfare, origin, or sourcing criterion is meant, and what evidence supports that bounded statement?
“Low impact”
Which impact category, calculation boundary, dataset, period, allocation method, comparison, and uncertainty?
Make the boundary visible
Specific. Qualified. Dated.
The FTC cautions against broad, unqualified environmental-benefit claims. A certification or membership also does not excuse the advertiser from substantiating the express and implied message.
Open FTC guidanceBuild the evidence request →